0mill was a collaborative project for which the challenge was to develop a technical knitwear brand and deliver its brand book individually. The construction of the brand was collaborative, including the logo, yet photography , layout design and colour choices was individual. 0mill is a body positive brand that embraces form and function, The name means 0 to a million body types, which is what the brand’s foundation – inclusivity for all who want to be and feel active with quality garments that adapt to each and every body. The aim was for the brand to feel inviting and fresh, visible in the light and bright colour palette and humble photography. To highlight the brand’s character, the lookbook contains core affirmations and values such as humble, conscious, positive, and embraning form and function.
