This project consisted of developing Plenty as a brand and creating a brand book that reflected its identity. Plenty’s mission is to fight food waste in an exciting way, as well as creating a community for people who aim to practice a more eco-conscious lifestyle. With the intent of creating a friendly brand, the outcomes resulted in playful and fluid graphic elements: the wonkier, the better. By communicating with its customers about sustainability in a joyful manner, Plenty is making the concept of food waste easily approachable.
